For the launching of a new product in the healthy white range, Vaseline hoped to execute it with a hint of mystery to pique the public’s curiosity and make the star formula talk of the town. To do this, an enclosed structure furnished with interesting teaser visuals was built and positioned in one of the highest traffic area in town, KL Sentral. After the awareness period, Vaseline Instant Fair was officially launched to the public and ground roadshows commenced.