Daia’s first ever family fun run attracted over 3,000 participants. Featuring Daia's ambassador, Lisa Surihani, the event aimed to foster positive awareness of Daia Hijab and emphasize its unique selling points: eliminating all odors during washing and neutralizing odors during wear. Photo stations, themed "Bersih, Wangi & Segar," were set up for Instagrammable moments to promote Daia's newest product.